When it’s Sold, Stop Selling
A few weeks ago I decided I wanted to invest in some additional software.
I had done my homework,
I knew what I wanted.
I had used the software indirectly and knew other colleagues who were using it for the same purpose that I wanted it for.
I rang the supplier. He asked me some questions. I gave him the answers.
He then spent the next 20 minutes convincing me of the benefits and attempting to upsell me to the next level.
I was tempted to advise him, “When it’s sold, stop selling”.
He almost bought it back.
I thought I’d told him I wanted it.
I thought I’d told him I was ready to buy.
I wondered why he insisted on going through his process.
Hadn’t he been taught buying signals.
So I took this experience as a timely reminder for myself, When it’s sold, stop selling.
Be alert to what the customer is doing and saying and when she wants to buy it, wrap it up and let her pay for it.
How about your business or your sales team? Are they selling or are they buying it back?